INDONESIA GEN Z REPORT 2024

Understanding and Uncovering the Behavior, Challenges, and Opportunities

Books by

IDN Research Institute

About the Report

Indonesian Gen Z by the numbers

With 70.72% of its population in productive age (15 to 64), Indonesia is enjoying a demographic bonus, which is hoped to help the country achieve its golden period in 2045. Gen Z (born between 1997 and 2012) is currently the biggest generation group in Indonesia with 27.94% of the total population or 74.93 million people. Their significance might even be bigger than that of the millennials, which makes up the second largest generation in Indonesia with 25.87% of the total population or 69.38 million people.

BOOKS