Organizational Behavior

INTEGRATING INDIVIDUALS, GROUPS, AND ORGANIZATIONS

Fourth Edition

Joseph E. Champoux

INTRODUCTION

Modern organizations face simultaneous pressures for change and stability. Many organization members view these opposing pressures as paradoxical and difficult to understand.1 Successful organizations constantly evolve and thrive on change. Managers and non managers in this system must repeatedly innovate to stay competitive.2 Many employees find these systems exhilarating. Others view them as a source of stress.

Organizations extensively use technology for many organizational processes and interactions. A company’s intranet helps manage internal interactions wherever they occur in the world. Organizations use the Internet to manage external interactions with suppliers, customers, and partners. Such technologies help managers sustain the global focus needed for success. Many employees telecommute, working from their homes or other locations using computer technology.3

Technology also changes many aspects of organizational form and function. Electronic groups saw extensive development in the 1980s and 1990s. Group members interact over a network using groupsupport technology. Group members can be anywhere: in the same room or across the globe.4

An emerging organization form called the virtual organization has become increasingly common. These networks of organizations and individuals coordinate their activities electronically. They can span the globe and feature diverse cultures, yet they stay focused on specific goals.5

greatest pressure for stability and change. Pressure for stability comes from managers who believe they have a successful strategy. Pressure for change comes from managers who believe a new strategy is essential. Electronic business (e-commerce) is a source of continuing pressure. The strategic decisions focus on whether to have traditional outlets for products and services (bricks and mortar) or electronic outlets over the Internet (or both).

much of what this introduction described. If you have not, there is a high probability that you will in the future. This book discusses all the topics mentioned and gives you well-grounded information to let you function successfully in this modern environment.

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