Business Research Methods

This book is written for a business school audience, it is intended to refl ect a diverse range of subject areas, including organizational behaviour, marketing, strategy, organization studies, and HRM. In using the term Business Research Methods, we have in mind the kinds of research methods that are employed in these fi elds, and so we have focused primarily on methods that are used in areas of business and management that have been influenced by the social sciences. Consequently, we do not claim to cover the full gamut of business research methods. Certain areas of business and management research, such as economic research and fi nancial and accounting research, are not included within our purview. Our reason for not including such disciplines is that they are very much self-contained fi elds with their own traditions and approaches that do not mesh well with the kinds of methods that we deal with in this book.T

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