Analysis of the implications of role stress towards innovative behaviour and the success of womenpreneurs in Banten Province, Indonesia

Womenpreneurs play an important role in development, innovation and economic growth. This study aims to analyse the role of stress on innovation behaviour and its effect on the success of womenpreneurs. This study uses an explanatory survey method. Data collection is conducted by a questionnaire distributed to 312 womenpreneurs. Research results showed that womenpreneurs can play multiple roles, manage stress and draw creativity from stress triggers. The relationship amongst role stress, innovative behaviour and success positively and significantly affects success and innovative behaviour, and innovative behaviour positively and significantly affects the success of womenpreneurs.

Keywords: role stress level; innovative behaviour; emotional intelligence; womenpreneur; success.