RESEARCH METHODS FOR BUSINESS
A Skill Building Approach
As in previous editions, the simple and informal style of presenting
information has been maintained and the focus on practical skill building preserved. Users will also note the variety of examples from different areas of the world – Europe, Asia, and America – as well as different areas of business – human resources management, production, operations management, business policy and strategy, organizational behavior, marketing, information systems, accounting, and finance. It is hoped that students will find research interesting, nonintimidating, and of practical use.
The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. A second chapter on quantitative data analysis and a chapter on qualitative data analysis have been added to the book. Additional real-life cases and examples are presented to introduce students to the world of business research.
Most chapters in the book include managerial implications of the contents discussed, emphasizing the need for managers to understand research. The ethical considerations involved in conducting research are also clearly brought out. The dynamics of cross-cultural research in terms of instrument development, surveys, and sampling are discussed, which, in the context of today’s global economy, will be useful to students.
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