Consumer Behaviour and PR

by Dr. Breda McCarthy

This book provides an overview of consumer behaviour and public relations. Consumer behaviour is the study of the processes involved in the purchase, use and disposal of products and services.


About the author

Dr. Breda McCarthy

Dr. Breda McCarthy is a lecturer in Marketing in James Cook University (JCU), Townsville, Australia. She obtained a BBS and an MBS from the University of Limerick, Ireland. She obtained a PhD from Dublin City University, Ireland in 1997. She has been a marketing executive and researcher at various points in her career.