THE POWER OF HUMAN CAPITAL TO ACHIEVE A COMPETITIVE ADVANTAGE: Survey of the Hospitality Industry in West Java (2022-2023)

Introduction

The hospitality industry, particularly the hotel sector, plays a pivotal role in driving tourism and economic growth, especially in regions like West Java, Indonesia. With the rise of global competition and evolving consumer preferences, star-rated hotels face growing challenges to maintain their market position and deliver superior service. This increasing competition underscores the importance of strategic approaches to ensure sustainability and growth in this highly competitive landscape.

The purpose of this study is to explore the critical factors that contribute to achieving a competitive advantage within the hospitality industry in West Java. Focusing on the interrelationships among market orientation, human capital, service quality, and competitive advantage, this research aims to provide valuable insights that can guide hotel management toward improved performance. Through quantitative research, we examine how effective market orientation and high-quality human capital can enhance service quality and, in turn, create a competitive advantage that sets star-rated hotels apart from their competitors.

Vision

To enhance the competitiveness of the hospitality industry in West Java by leveraging market orientation, human capital development, and exceptional service quality, creating sustainable growth and superior customer satisfaction within the tourism sector.

Mission

  1. To investigate the role of market orientation and human capital in shaping service quality in the hospitality industry in West Java.
  2. To examine the impact of human capital and service quality on achieving a sustainable competitive advantage for star-rated hotels.
  3. To provide actionable recommendations for hotel managers to improve service delivery, employee skills, and market responsiveness.
  4. To contribute to the theoretical understanding of competitive advantage in the hospitality sector and promote best practices in managing human capital and market orientation.
  5. To support the long-term competitiveness and growth of star-rated hotels in West Java, ensuring they are well-positioned in an increasingly competitive global market.

the biographical notes and citation details for the authors of the research paper titled “Effect of Organizational Agility and Competitive Action on Competitive Advantage: Study on Small Businesses in Banten Province, Indonesia.” These biographical notes offer brief backgrounds of the authors involved in the study, their academic affiliations, and their research interests.

Here is a breakdown of the information:

  1. Sitti Ma’ani Nina:

    • Affiliation: Doctoral Student, Post Graduate Business Administration, Faculty of Social and Political Science, University of Padjadjaran.
    • Research Interest: Women Empowerment and Women Entrepreneurship.
    • Position: Head of Office of Women Empowerment, Child Protection, Population, and Family Planning in Banten Province, Indonesia.
  2. Sam’un Jaja Raharja:

    • Affiliation: Professor of Business Administration, University of Padjadjaran, Indonesia.
    • Research Focus: Organizational behavior, business administration, institutional business and economics, strategic management, collaboration, and various aspects of organization and business administration.
  3. Rusdin Tahir:

    • Affiliation: Lecturer of Public and Business Administration, University of Padjadjaran, Indonesia.
    • Research Interests: Business administration science, organizational behavior, organizational development, human capital strategy, research methodology in business, human resource strategy, organizational citizenship behavior.
  4. Margo Purnomo:

    • Affiliation: Lecturer in the Department of Business Administration, Universitas Padjadjaran.
    • Research Interests: Development of micro, small, and medium enterprises, academic entrepreneurship, female entrepreneurship, and implementation of strategic entrepreneurship in non-profit institutions.

This is detailed information about an academic article titled “The Power of Human Capital to Achieve a Competitive Advantage: Survey of the Hospitality Industry in West Java (2022-2023).” Here’s the breakdown:

  • Journal Name: Sosiohumaniora: Jurnal Ilmu-ilmu Sosial dan Humaniora (Sosiohumaniora: Journal of Social Sciences and Humanities)
  • Volume and Issue: Vol. 26, No. 2, July 2024, Pages 301-314
  • ISSN: 1411-0903
  • eISSN: 2443-2660
  • Article Status: Submitted on October 22, 2024, Accepted on November 29, 2024, Published on December 4, 2024
  • Authors:
    1. Rusdin Tahir – Department of Business Administration, Faculty of Social and Political Sciences, Universitas Padjadjaran
    2. Taufani CK – Department of Education Administration, Faculty of Education, Universitas Pendidikan Indonesia
    3. Teguh Sandjaya – Faculty of Social and Political Sciences, Universitas Padjadjaran
  • Email Addresses:

This article was published in the Sosiohumaniora journal, which focuses on social sciences and humanities. The article discusses the role of human capital in achieving competitive advantage in the hospitality industry in West Java during the period of 2022-202

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