The Soul of the organization

how to ignite employee engagement
and productivity

Books by

David B. Zenof

INTRODUCTION

How can it be that vast numbers of employees across industries are demoralized, disengaged, dissatisfied, disrespected, and worn out, while concurrently organization executives are trying to figure out how to motivate their employees to give more of themselves and assume greater responsibility and accountability, control turnover, build greater cooperation and teamwork, while, cutting expenses for the umpteenth time? Why is it that only a relatively small number of successful businesses and not-for-profit organizations have employees who are happy, engaged, committed, proud of their employers and their own work-related contributions, and highly productive year after year? Very few organizations have cracked the code on how to ignite and sustain employee engagement while boosting individual and overall organization productivity. So the question must be asked: What “something special” do high-performing organizations possess that fosters not just admirable and positive work environments but also sustains high levels of overall organizational performance?

Over my long my career, which has included time spent as an academic, a management consultant, a company board member, and a volunteer for notfor-profit organizations, I have had the fortunate experience of observing and helping a wide variety of organizations at work in more than 30 countries. Whenever I have encountered organizations that seemed to exhibit that something special, I sought to understand the “magic” elements in those organizations’ leadership, cultures, and management practices that produced such unusually positive results. For a while, I believed that these organizations’ magic consisted principally of formulating an organizational vision, mission statement, and set of core values to clarify and motivate executives and employees throughout the organization. And, indeed, for several organizations, my role as consultant was to guide executive groups and facilitate their development of a vision, mission, and set of values for their organization.

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BOOKS